I started as an intern at a small Australian agency, which turned into full-time work when I realised I'd found my thing. Early on, I shadowed discovery workshops until I could run them myself, then pursued postgraduate studies in UX to make sure my design decisions were grounded in strategy, not just aesthetics.

After four years designing websites and apps, I moved to a brand and advertising studio where I brought in UX research and testing practices alongside my product design work. I lead product design and UX research, working alongside strategy and creative teams on projects spanning government services, education, hospitality, and e-commerce.

I spent a year on the AGDA SA Council connecting local designers with industry opportunities. My work has been recognised with Awwwards and Webby Honours, but what matters more is that the products I design actually function well and solve real problems. I use AI to build tools that make my work more efficient, from automated usability testing dashboards to prototyping interactions quickly without burning dev time.