Funk Coffee + Food

Funk Coffee + Food

Funk Coffee + Food

Project type

Mobile App

Focus

Commercial Service Design

My role

Design Lead

Client

Funk

Person using the 'Funk Coffee + Food' app on their phone.
Person using the 'Funk Coffee + Food' app on their phone.

Funk Coffee+Food wanted to reduce reliance on third-party delivery platforms that diluted margins, fragmented customer data, and weakened brand control.

Their goal was to launch a branded ordering app that matched delivery-app convenience while keeping the customer relationship and in-store operations fully in-house.

A person ordering an iced matcha latte from the 'Funk' app on their phone.
A person ordering an iced matcha latte from the 'Funk' app on their phone.

Customer-facing ordering designed for speed and repeat use, without creating friction for in-store operations.

Design approach.

Kickoff and discovery

The directors were clear: convenience could not come at the cost of operational complexity. Core requirements were seamless ordering, an integrated loyalty program, and a staff experience that wouldn’t slow service during peak hours.

Kickoff and discovery

The directors were clear: convenience could not come at the cost of operational complexity. Core requirements were seamless ordering, an integrated loyalty program, and a staff experience that wouldn’t slow service during peak hours.

Competitive analysis

I audited leading coffee and food apps, focusing on onboarding friction, loyalty mechanics, repeat-order patterns, and search behaviour.

I discovered that speed mattered more than feature depth for returning customers, which shaped both navigation and checkout decisions. A visual feature board helped align stakeholders early.

Competitive analysis

I audited leading coffee and food apps, focusing on onboarding friction, loyalty mechanics, repeat-order patterns, and search behaviour.

I discovered that speed mattered more than feature depth for returning customers, which shaped both navigation and checkout decisions. A visual feature board helped align stakeholders early.

Service blueprint

I mapped the full service across customer actions and staff workflows, from app open to pickup. This exposed critical integration points between the customer app and in-store tablet system, preventing downstream bottlenecks before design began.

Service blueprint

I mapped the full service across customer actions and staff workflows, from app open to pickup. This exposed critical integration points between the customer app and in-store tablet system, preventing downstream bottlenecks before design began.

Wireframes and user flows

I produced wireframes that doubled as flow documentation, clearly separating first-time and returning user paths. This allowed stakeholders to validate edge cases early without relying on abstract diagrams.

Wireframes and user flows

I produced wireframes that doubled as flow documentation, clearly separating first-time and returning user paths. This allowed stakeholders to validate edge cases early without relying on abstract diagrams.

End-to-end product design

I designed a dual-sided system: a customer-facing mobile app and a tablet-based in-store interface. Both were designed in parallel to ensure customer convenience never created operational friction.

The customer app balanced Funk’s playful brand with fast, repeat ordering for time-poor users, while the in-store app focused on clarity and speed, allowing staff to receive, prioritise, and fulfil orders during peak service.

In-store order details view showing a live pickup order, item breakdown, customisations, and special requests. Designed to help staff prepare and complete orders quickly and accurately under time pressure.

End-to-end product design

I designed a dual-sided system: a customer-facing mobile app and a tablet-based in-store interface. Both were designed in parallel to ensure customer convenience never created operational friction.

The customer app balanced Funk’s playful brand with fast, repeat ordering for time-poor users, while the in-store app focused on clarity and speed, allowing staff to receive, prioritise, and fulfil orders during peak service.

In-store order details view showing a live pickup order, item breakdown, customisations, and special requests. Designed to help staff prepare and complete orders quickly and accurately under time pressure.

The app launched with 5,500 users and approximately 1,300 monthly sessions, giving Funk direct ownership of customer data and loyalty mechanics.

The system scaled across 16 locations and supported the business’s expansion plans without increasing operational overhead.

See more work

See more work